Fifty-seven rooms above one of London’s most most spirited streets.

Broadwick Soho lands squarely in the middle of the neighborhood it’s named for — eccentric, maximalist, and unapologetically full of personality. Across 57 rooms, the design is a riot of color, pattern, and art, the antithesis of the beige boutique. It feels less like a hotel than the home of a very stylish, very generous host.